Communication
In this 5th & final post of the Art of Communication Design series, we look at how to design each individual message in your comms plan. We'll look at the target audience, channel and goals of your message, and examine ways to reduce the cognitive load (maximise signal, minimise noise).
Communication
In this 4th post of the Art of Communication Design series, we'll be examining how to design your comms plan and framework. Check out the entire series: * Part 1: Intro * Part 2: Define Your Goals * Part 3: Identify Your Audience * Part 4: Design Your Comms Plan * Part 5:
Communication
In this 3rd post of the series, we'll look at the target audience for your comms, and we'll examine the audience breakdown, audience journey and audience core needs.
Communication
In this 2nd post of the series, we reflect on the goals and outcomes of your comms.
Communication
In this blog post series, Melinda Seckington explores how to be intentional with how you communicate. In this post we look at what communication is, and how we want to coordinate complexity to increase understanding.